As a business, the word about David Spain and Ken Gergle’s company, Moss and Stone Gardens — Where Moss Rocks!, has spread solely through word-of-mouth. Recently, the biggest mouth belongs to a beast named Social Media.
For more than 12 years, Moss and Stone Gardens focused on landscape design. Their designs are artistic in nature, which is no surprise since both David and Ken have art backgrounds — David with creating furniture from reclaimed materials and Ken as a photographer for Fortune 500 companies.
Several years ago, David began designing miniature moss landscapes, inspired by his company’s large scale landscape work. He did this, in part, to be able to express his love of moss gardening, on a tabletop scale. It also allowed him to share his landscapes with others who felt the same about moss, but could only afford a dish of it.
His designs are magical, Lilliputian worlds where one wants to discover more. Matching containers to a design, David contours soil and pairs mosses and other plantings like none other.
These moss dish gardens have landed David a guest spot on Martha Stewart’s, TV show, airing LIVE, October 5, 2011. How did Martha hear about David and his moss dish gardens? Social media.
Through social media, mainly Facebook, Twitter and their blog, David and Ken’s website has received a million hits in just 6 months. That’s a lotta word-of-mouth. While I could hurt my arm patting myself on the back for being the marketing strategists behind this, I’m also smart enough to know, their products speak for themselves. They’re good. Real good.
But, this wasn’t enough. Clearly all this helped spread the good news about moss, and most definitely Moss and Stone Gardens – Where Moss Rocks! is part of the new moss trends, David and Ken are also keen on educating people about moss and wanted anyone who wanted moss to have access to moss. As such, Moss Rocks! was born — the love child from a pet rock and a Chia pet, Moss Rocks! lives.
Never before has a living moss product, with a suitable container,
designed solely for sustaining and displaying such a beautiful species
of moss, been developed and available for easy care and enjoyment.
David Spain, purveyor, Moss Rocks!
In addition to TV, their work, now focusing primarily on Moss Rocks!, David and Ken’s moss will be discussed on radio with an upcoming guest spot on Chicago’s Mike Nowark’s, radio show and featured in magazines such as Better Homes and Gardens, Country Gardens, Southern Living, Christian Science Monitor, as well as, State-by-State Gardening (including Carolina Gardener), and many, many more. The good word about moss is spreading. Last week, David (with a little help from me ;~\) hosted the ever popular Twitter chat, #gardenchat. It should come as no surprise his hosting was in the top five #gardenchats. Thanks for having us, Bren.
Moss Rocks! will be available in October. Sign up today so you can be notified when Moss Rocks! are available for purchase. Moss Rocks! will be sold through Independent Garden Centers and on-line including our own site, where we will also carry other moss-related products.
Until then, think moss. Moss Rocks!
Words: Helen Yoest
Unless otherwise noted, all photo are credited to Ken Gergle.